End-Clients
You’ve developed a great program and now you want to localize it for foreign markets. But you don’t want to waste money translating it into a language where there is no market for your product. So what can you do? Try crowdsourcing the translations. In doing so you get a sense of how they view your […]
In the translation industry, it is common practice for the clients to issue style guides that aim to provide a translator with specific instructions to follow when working on a project. These guidelines identify the purpose and the target audience of the translation; … http://www.transliteria.blogspot.be
Once your marketing material has been translated or transcreated and proofread, it’s time for the approval cycle to commence. This stage can be tricky, we know. So how do you manage it? Home | Insight-driven localisation
1. Remember to leave white space. Most foreign languages will run 20-25% longer than written English. If a formatter has to add space to a translated document for it to fit, time lines will increase and so will costs. http://www.thegeogroup.com
Common monetization strategies used by app developers should always include the quickest and most cost-effective method for global growth, increased revenues and better user engagement: localization. This article discusses the numerous benefits of translation and localization for applications. Home page Image credit: Death to the Stock Photo
He trabajado en seis empresas de software y en todas ellas la queja era siempre la misma: el alto coste que suponía traducir los textos de las aplicaciones. Y es cierto, si una empresa necesita traducir su aplicación a varios idiomas, ya puede tener cuidado con el número de palabras “traducibles” que incluye en dicha […]
Finding the right translator can be tough, I get that. But it’s no different from finding the right doctor, dentist, lawyer, or any other professional service provider. Yet, when approaching a translator, clients will often say things they probably would never say to any other professional. This is the top five on my list … […]
This blog post is a spiritual successor to my 10 Simple Rules Every Translator Should Live By which pretty much went viral (well, at least by translation industry standards) with hundreds of awesome people sharing it in their social networks and leaving their comments. http://bestrussiantranslator.com
Getting your packaging prepared for a new market isn’t easy. Avoid these four mistakes and you’ll be on your way to marketing bliss. Glyph Localization and Translation Services
Avoiding translation minimum fees It can sometimes be difficult in the translation industry to get the translation of a single word or sentence without it becoming very costly. Many agencies and freelance translators have very hefty minimum fees in most cases. http://ferristranslations.com
In recent years, translation has become a part and parcel of the global business world. In fact, the very existence of many companies depends on translation. Yet, with such a variety of translation providers on the market, many clients struggle to make the right choice and fall into common traps set by incompetent translation companies. […]
Pre-project is a good time to research best practices and brush up on your localization project management skills. Here’s how to overcome challenges in localization projects. http://www.contentmanagement.com
I was talking to a global marketing director recently, and he told me he was worried that his translation agencies were damaging his brand. Here’s a flavour of what he said: “My existing agency just churns the words in and out – they don’t understand the brand” Home | International campaigns without […]
Some considerations when doing business in the Arab world with particular reference to translation. Economic Focus 8 – The Magazine of the Arab-British Chamber of Commerce pages 20-21 http://issuu.com
Commoditisation is sweeping through every industry as products and services are made as uniform, plentiful and affordable as possible to make them more attainable – just think how cellphones have converged on features, size and form factors with similar products competing at similar price points. In the language services industry, translations are also frequently bargained […]
Learn what cost factors go into a document translation services quote and the reasons for the price differences from one agency to another. http://blog.vengaglobal.com
This is a question we often hear from our clients. Recently we produced two video trailers for mobile games. The trailers were in the same style – epic battles, swords, Viking knights – but there was one big difference. One trailer had voiceover… http://www.gamedev.net
It can be difficult to judge how long a project or combination of projects might take from conception to delivery. It’s often the first challenge faced in any campaign – ‘how much time do I set aside for this project’? Home | International campaigns without the pain
Get 5 tips to help your translation project succeed and enable your translation agency to provide the highest translation quality possible. http://blog.vengaglobal.com
As any legal professional can attest, the outcomes of court cases are often decided by the definitions and use of a few key words. The need to translate legal documents introduces the possibility of costly errors in communicating ideas written in one language to readers of another language. Therefore, you must ensure that your company […]
When exporting into a new country or market, it’s really tempting to rely on in-country distributors to translate your communications. In fact, I’ve sat in trade sessions and read trade magazines that advised new exporters to do exactly that. In a way, it makes sense. In-country distributors speak the language, know your product and they […]
(e-book extract) The term ‘end client’ refers to the person or organisation that requires a translation to be carried out. As such, they will either contact their internal translation service or freelance translators, or place an order with a translation company. These end clients tend to fit different profiles. Some of them will not be […]
What are the differences between the Arabic “languages” used in different Arabic countries? This is quite an important question and is as complex as the Arabic language itself. http://blog.globalizationpartners.com
Richard Uzelac explains how to create high-quality, hyperlocal content for real estate websites that will attract positive attention from potential clients. http://www.inman.com
