This article describes the different aspects of audiovisual translation in the game industry.   In less than four decades the video game industry has become a multibillion dollar worldwide phenomenon. As game technology has evolved, allowing for the inclusion of cinematic scenes in games, dubbing and subtitling practices have become incorporated into game design and […]

In the translation industry, it is common practice for the clients to issue style guides that aim to provide a translator with specific instructions to follow when working on a project. These guidelines identify the purpose and the target audience of the translation; …                                                                                                                                                                               http://www.transliteria.blogspot.be

I was talking to a global marketing director recently, and he told me he was worried that his translation agencies were damaging his brand. Here’s a flavour of what he said: “My existing agency just churns the words in and out – they don’t understand the brand”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Home | International campaigns without […]

These guidelines highlight best practices for conducting comparative survey research across cultures and countries, including advice and lessons learned from experienced survey professionals on topics across the survey lifecycle.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             http://ccsg.isr.umich.edu

(e-book extract) The term ‘end client’ refers to the person or organisation that requires a translation to be carried out. As such, they will either contact their internal translation service or freelance translators, or place an order with a translation company. These end clients tend to fit different profiles. Some of them will not be […]